Why All This Talk of Coaching Rather Than Managing?
Why All This Talk of Coaching Rather Than Managing?
by Byron & Catherine Pulsifer, © 2004
For years, there have been managers. Why now this change to a coach?
The two main reasons are:
No longer can issues be passed up the ladder sometimes taking days for
a decision. Decisions need to be made quicker than ever before because the consumer
today is more demanding.
Thanks to technology, information is now readily available to us, and there
is lots of it. With all the information available today, the manager can no longer
have all the answers.
Whereas, in a coaching role, you are not expected to have
all the answers. In a coaching role, you ask the questions and rely on your
staff, who become the experts, to provide the information.
The result of global competition and the increased information is that managers
now must become coaches.
A real difference in the two descriptions.
- global competition
- technology
We found a job description of a manager with the following statement:
"controls, directs and supervises the day to day operations."
A job description of a coach would be:
to lead, motivate, create a vision, and teach staff the skills needed to
empower them to help make us a successful and profitable company."
You manage things; you lead people."
Grace Murray Hopper
What happens if companies do not change? Simply, they will not survive.
They will not attract the talent they need as employees no longer will conform
to complying with the orders issued by managers. Today's employees are
more educated and need to see the whole picture.
With more and more competition, due to global markets, companies must
constantly evaluate how they are doing business.
Change is going to speed up before it slows down. No longer can the
manager do it all, know it all, and be it all. You need your employees to
speak up and speak out! They are the ones closest to your front line and
they are the ones who often have the best ideas as they are closest to your
customer. So, by coaching employees rather than managing them, you end up with
a more dynamic result!!
Rather than clinging to past ways, look at changing to a coaching style. Some
managers have concerns about letting go. We will address these concerns in
later articles.
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