MADE to STICK

You have great ideas but how do you get people to understand them, to buy into your ideas? Finally, a book that explains in laymen's terms how to get your ideas to stick - as the authors wrote - "by 'stick,' we mean that your ideas are understood and remembered, and have a lasting impact - they change your audience's opinions ro behavior." The authors dismiss some old theories of how to present your ideas. For example, many of us have heard you need to repeat your idea many times in different ways to get people to remember your point. The authors point out if you have to repeat your ideas obviously the idea has not been understood and will not have a lasting impression. You will find the six principles of a successful idea - the SUCCESs checklist supported by examples, stories, suggestions, and solid proven strategies that will teach you what others have done and have been successful when trying to get their ideas across.

Getting an idea, or your point across, can at times be difficult. It boils down to how you communicate the idea or point you are trying to make. Well, this book is one of the best books I have ever read about just how to do that. You will find actual true stories showing you just how a particular idea was successful, and why others were not as successful.

A must have book for every leader, for every teacher, for every student, for every employee, for every salesperson, for anyone who wants to get their ideas accepted. It is a book that gives you solid advice in a manner that you will remember and be able to use in everyday situations. As the authors state, "This book is filled with normal people facing normal problems who did amazing things simply by applying these principles (even if they weren't aware that they were doing it)."

Some of our favorite quotes from the book:
"Are ideas born interesting or made interesting?"

"Good ideas often have a hard time succeeding in the world."

"…sticky ideas do draw from a common set of traits, which make them more likely to succeed."

"And that's the great thing about the world of ideas- any of us with the right insight and the right message, can make an idea stick."

We highly recommend this book and we encourage you to use SUCCESs checklist as a tool to help you formulate and communicate your ideas. You can purchase the book from Amazon.com