Frustration had set in! I had had very good success with our website, but then we got hit with Google panda. I wasn't even ranking any longer for my main keywords - gone completely. I tried a number of strategies to attempt to recover our Google position and earnings but nothing seemed to help. It appeared that I was finished.
But, I had worked for years to build my website, and I just couldn't bring myself to pack it in. Instead, I looked at different companies promising to improve our SEO, and our revenue. Unfortunately, most of these companies charged a small fortune for their services, and with little to no income from our websites, it was financially impossible for me to consider their services.
An Email From Ezoic
I will never forget the day I got an email from
Ezoic. My first thoughts were - who are they? Is this just another SEO company making promises? And, how much will they charge? In very clear terminology, they explained that they help test the website layout and the best ad placement for the users. I was so discouraged at that point that I thought it can't hurt to give them a try because the website wasn't anywhere to be found on Google, and our revenue was next to nothing.
I had tried testing ad placement before, and, sadly, I must admit I was not very successful. If anything, I probably hurt the website with too many ads and my failure to blend them within the site.
And, as for page layout, I changed it several times but it was really difficult for me to properly test these multiple changes to see what was working and what wasn't working. The real issue was very evident. Our site was comprised of over 1500 pages, and trying to be patient to wait to see what modifications worked and what didn't work was well beyond my tolerance level. I am not a website designer, and my concern is that I wanted my visitors to stay on the site a lot longer than they did. But, if anything, I drove them away as my bounce rate got worse and worse.
I Did Have Concerns
I must truthfully admit that I had some concerns with Ezoic. I didn't jump on board immediately. Instead, to satisfy myself that they weren't simply making pie in the sky promises, I asked question after question. And, much to my delight, they answered each question promptly. With all of my concerns clearly addressed, I decided that I might as well give them an opportunity to work on my site.
My expertise was writing content for my site but not page layout, and user experience. I previously found myself focusing on areas where I had no expertise. So when Ezoic applied their expertise to my site, I was more than pleased that I could now turn my attention back to what I was good at - writing the content.
Did I see immediate results with Ezoic's process and testing? No. And in fact, I actually considered, at one point, of pulling out and taking back the layout and design role. However, the one thing I had learned over the years is that perseverance and patience pays off in the long run. So, I decided to stick with them, while I continued to focus on content writing.
The bottom line, for me, was whether or not my Google ranking improved, and whether or not my revenue increased? Patience and perseverance paid off - patience by sticking with Ezoic allowing them to transform my site by constant testing and tweaking, and my perseverance by continually adding good content.
The results of Ezoic's process systematically applied to my site started showing up - my revenue started creeping up. With my focus specifically on content, and not on page layout and ad placement, my rankings in Google began to return. And, with continuous improvement in raking, my visitor traffic increased. So, needless to say, I was very pleased with both results - my ad revenue and my Google rankings increased.
I have been with Ezoic now for the past two years. My revenue continues to climb. Anytime I have questions, I send an email, and get fast answers. For me, they have provided a great solution that is the best of both worlds. I do what I love to do - write the content. And, Ezoic tests different layouts and ad placement. Ezoic tests many different layouts which I couldn't do, nor do I want to. The site is constantly improving both in content and revenue.
One of the other things I find with Ezoic is that they continue to improve. For example, they have added new tools for webmasters to help them with their websites. Let them do their job of ad placement and layout, and you can focus on adding new content. It is a win-win solution.
And, finally, as an added bonus for me, Ezoic converted my site to a mobile site. I did nothing; they did it all. This was especially beneficial when Google announced that one of their ranking factors was whether or not a website is mobile.
The End Result
Now that the site has risen in the rankings, I have had many other companies approach me offering to increase my revenue. However, my choice is clear. I'm sticking with Ezoic. They have proven to me that their solution does work. I would highly recommend them!
We would highly recommmend
to other webmasters!!
Inspirational Quotes for Reflection:
"Successful people demonstrate their resilience through their dedication to making progress every day, even if that progress is marginal."
"The winner doesn't lose hope, he perseveres . . . he keeps going until he works things out . . . he finds other viable solutions."
Dr. Irene Kassorla
"No matter the task, perseverance is the ability to keep going in spite of obstacles and challenges. Perseverance is the realization that challenges along the way are only minor detours on the march to success."